Anna B. Hedgepeth is the Director of Business Development at Cranfill Sumner LLP (CSH Law). In this role she oversees all the firm’s business development and marketing activities across all office locations.
Anna is passionate about the business side of law, and combines that passion with her legal education, development and marketing experience to maintain a client-focused, teamwork strategy for the firm. Her goal is to increase the firm’s marketplace awareness among clients and facilitates cross-office and cross-practice collaboration. She works closely with the firm’s management committee and senior leadership team regarding client relations and business development training, coaching and planning, competitive and business intelligence, and marketing communications programs.
Anna is actively involved in both her professional and local community. She has served as the Chair of the Legal Marketing Association’s Raleigh City Group and currently serves on the advisory board. In addition, she serves on the Helton Scholar Endowment Fund Committee for the WakeMed Foundation. She is a former Board Member of the Triangle Literacy Council where she was involved in legislative efforts to secure state funding for expansion of the Juvenile Literacy Program, and she has served on the advisory board for a local business with multiple locations across the state, and on the advisory council for the legal clinics at Campbell Law School.
In law school, Anna served as Student Bar Association President and received the David Roy Teddy Innovative Leadership and Service Award and the Student Bar Association’s Service Award for her dedication to making the Campbell Law Community a better place. She also served as a Webster’s Scholar for Webster’s Real Estate Law in North Carolina. In 2014 she was recognized with a Your Honor Award by the Legal Marketing Association Southeast Chapter (comprised of 10 states across the Southeastern United States) as the Member of the Year, and in 2016 she received her second Your Honor Award in Social/Interactive Media for an internal business development initiative at CSH Law she helped create and lead.
In her spare time she loves to spend time with her husband and their three children.
Most Recent Posts
Anna Hedgepeth, the Director of Business Development at Cranfill Sumner LLP, presented at the recent “Equipping Your Team for Change” seminar from the Legal Marketing Association of the Southeast Region. The virtual event was held on Feb. 24.… Read More
Anna Hedgepeth participated in a panel discussion during the virtual Executive Wine Tasting presented by LexisNexis® InterAction® on Nov. 18.… Read More
Anna Hedgepeth participated in a panel discussion about Alternative JD Legal Careers at the Campbell University School of Law on March 28. The panel was comprised of professionals who have explored legal careers outside of traditional attorney roles including legal tech, government, nonprofit and business development.… Read More
Anna Hedgepeth will be a presenter in the “BD Coaching for the Small Marketing Department: Tips, Tricks and Truths” webinar presented by the Legal Marketing Association on March 27.… Read More
Anna Hedgepeth, the Director of Business Development for Cranfill Sumner LLP, is a featured speaker at the Accelerate Business Development Summit. This is the third annual Accelerate event sponsored by LexisNexis InterAction.… Read More
A team from Cranfill Sumner LLP recently won the 2016 Friends of WakeMed Kick it 4 Kids Kickball Tournament! In addition, the team was named the tournament Fundraising Champions after raising $1,190, more than any other team in the tournament.… Read More