Anna Hedgepeth, Chief Strategy Officer at Cranfill Sumner and a member of the Best Lawyers CMO Advisory Board, recently hosted a Fireside Chat with Best Lawyers CEO Phillip Greer focused on the evolving role of artificial intelligence in legal marketing.
The virtual conversation was designed to help legal marketers cut through the noise surrounding AI and focus on practical, value-driven applications as they prepare for the 2026 Legal Marketing Association National Conference in New Orleans. Hedgepeth facilitated a candid discussion with Greer on where firms are seeing meaningful impact from AI today, how the role of legal marketing is evolving, and how marketers can approach the LMA conference with greater strategic intention.
“This was about moving beyond experimentation and toward clarity,” said Hedgepeth. “As legal marketers head into LMA, the goal is to ask better questions, make smarter connections, and leave with a clear path forward for their organizations.”
The Fireside Chat is part of Best Lawyers’ ongoing efforts to provide timely, practical insights to the legal marketing community in advance of the industry’s largest annual convening.
