New logo kicks off rebranding campaign
Cranfill Sumner & Hartzog LLP (Cranfill Sumner) today unveiled a new logo that kicks off a rebranding campaign for the statewide law firm. The new logo, which features three red triangles, is designed to represent the firm’s history and future vision.
The logo’s triangle design ties in with the firm’s previous logo which featured a single triangle shape. The new logo uses three triangles to represent the firm’s three named partners Paul Cranfill, Robert Sumner, and Dan Hartzog. In addition, it demonstrates the firm’s North Carolina roots by representing its three locations in Raleigh, Charlotte, and Wilmington.
The identity is angled to create a forward movement which represents the firm’s future growth as it adapts to changes and progressions in the legal industry.
The new logo is the first phase of a rebranding campaign for Cranfill Sumner.